Seventeen years into practicing law and four years after opening his own law firm, Rob Finkelstein (K’89) decided to pursue a long-time dream and enrolled in culinary school for pastry arts. After graduating the nine-month program of five-hour classes three nights per week, Rob recently started a recipe blog, Cinnamon Shtick, to share recipes and baking techniques. The name Cinnamon Shtick is a culmination of Rob’s obsession with cinnamon and love for Jewish inspired treats. When Rob wanted a creative, fun logo for his blog, he naturally turned to Yavneh alum Ed Shems (K’85).
Rob launched his blog as a hobby just a few weeks before the pandemic hit. Once the shutdown started, Rob kept baking and posting. Realizing that this hobby could be a side business, he invested in a food photography course. Then, in November, while working on improving his food photography skills in the hopes of partnering with food related brands and products, a protein powder company, Isopure, hired him to create a Hanukkah inspired cookie recipe made with their protein powder. (Rob has a non-protein powder version of his Peanut Butter Gelt Cookies on his blog as well.)
Rob’s blog already offers recipes for challah, whole wheat challah, sourdough challah, several bagel options, a continuously growing list of innovative babkas, kichel, mandel bread, and several hamantaschen flavors. That’s in addition to a host of other bread, cookie, ice cream and pie recipes!